Who We Are

We Are Softys

<h2><strong>We are Softys, a global company with more than 45 years of market experience, a leader in Latin America in the development of products and solutions for people&#8217;s care, with different personal hygiene and cleaning brands.</strong></h2> <p>&nbsp;</p> <p>Our hygiene and personal care products not only accompany every stage of life, they are also born from a deep sense of responsibility and from the values that define our direction. We believe today&#8217;s well-being must not compromise tomorrow; that is why we work every day to become increasingly sustainable.</p>

We are Softys, a global company with more than 45 years of market experience, a leader in Latin America in the development of products and solutions for people’s care, with different personal hygiene and cleaning brands.

 

Our hygiene and personal care products not only accompany every stage of life, they are also born from a deep sense of responsibility and from the values that define our direction. We believe today’s well-being must not compromise tomorrow; that is why we work every day to become increasingly sustainable.

<h1><span style="color: #005cb9;">Our Vision</span></h1> <p>To be the best at delivering care and hygiene to people in Latin America, earning daily preference for our brands, growing profitably and caring for the future today.</p>

Our Vision

To be the best at delivering care and hygiene to people in Latin America, earning daily preference for our brands, growing profitably and caring for the future today.

<h1><span style="color: #005cb9;">Our purpose</span></h1> <p>To develop brands that deliver the best care people need in their daily lives and at every stage of their lives.</p>

Our purpose

To develop brands that deliver the best care people need in their daily lives and at every stage of their lives.

We are part of the heart of families in Latin America. We are present from that first moment when the skin is pure delicacy, until time transforms it into a map of happy wrinkles.

This Is Who We Are

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We are inclusion and diversity

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Softys contigo

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We are guided and inspired by care for ourselves, for others and for our environment.

We believe that care opens up new opportunities for innovation, growth and learning, and that care can transform lives.